About Us

About Us

Innovate Concepts Ltd was formed in 2018 following a merger between the directors Alex Fielding and Sam Procter. The two directors have 30 years of interior installation and renovation experience between them. The idea behind the company is to give local people an unrivalled level of service for all of their home improvement and maintenance requirements. Our kitchen, bathroom & interior showroom is based at 10 Woodthorpe Road, Ashford, Middlesex, TW15 2RY and we would like to take this opportunity to welcome you to visit us here for a cup of coffee and a look around our interactive showroom!



We understand that choosing a contractor for your home project is sometimes difficult. This is one of the main reasons that Alex & Sam opened this showroom for Innovate Concepts and its customers. We are not a one man band in a van that disappears into the sunset. We pride ourselves on our reputation, workmanship and aftercare and we are accessible via the showroom whenever you may need us. All of our installations come with a watermarked warranty sheet for you to keep and you can contact us at anytime at the showroom in the very unlikely event that you should have an issue with any aspect of your new living space.



We understand that choosing a new bathroom or kitchen is a big decision and one that requires some thinking time but at our showroom you will find some ideas that will help you build your dream living space. As well as having some items on display, we have various interactive screens around the showroom showcasing different ideas as well as the latest technology. Whether its contemporary or modern you are looking for, we will be able to guide you through every step of the process bringing your ideas to life.



This is where the magic happens! Whether you are coming to see us with a clear idea in mind or you have a completely blank canvas and need inspiring, we will help you bring your room to life using our interactive personalisation within our showroom.


Firstly, come and take a look around our screens with a cup of coffee and use our handy notebooks to note down different styles you may like. When you have a few ideas about what you are looking to achieve we can sit down and build a personalisation. This personalisation is designed to give us an idea of what you are looking to achieve and what sort of things you would like in your dream room.


We will then arrange a date to come and measure your room and provide you with images and ideas based on your personalisation. If you aren’t happy with something or don’t like something, its no problem, we can start again until we get it right.


Once we have the design right and you are happy with every aspect of your new room we will provide you with a no-obligation estimate for the works. Should you wish to proceed we can then discuss dates suitable for you and book you in with a small deposit to secure your chosen date.